Marketers are going to love this! Imagine being able to post information about your product on your competitions's website. I also think this is going to provide people with an ability to propogate disinformation about a product or company and it will show up right next to the victim's website. This could be a great tool as long as there is some control and the owner of a web site has a way to dispute a posting. While these concerns are somewhat addressed in the Content Policy let's hope that Google is able to make people adhere to the policy without becoming cost prohibitive or limiting free speech.
in reference to: Official Google Blog: Help and learn from others as you browse the web: Google Sidewiki (view on Google Sidewiki)
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